Noise: Elevated smart wearables in India.
Noise is one of India’s biggest brands in the space of smart wearables and audio technology. They have managed to create products that are stylish, functional, and affordable. Starting from smartwatches with innovative features to great quality audio equipment, Noise has been able to redefine the relationship between technology and daily life. For a techie or someone who takes their lifestyle seriously, Noise has been a trusted brand, giving similar products at an international level but with a local cost.
Story of Noise
It was, in fact, founded by the Khatri brothers, Amit and Gaurav, in 2014. Firstly, the brand started with smartphone cases, which soon progressed to smart wearables with an upsurge in demand for fitness trackers and wireless audio devices during that time period. Noise is more of a term referring to smartwatches, earbuds, and wireless headphones today which caters to the ever-evolving needs of the customers.
The major growth drivers of Noise are its existence in the Indian market. Talking about the taste and preferences of people as well as sensitivity to prices, Noise is creating a product that sells the best among the consumers of India. The brand sits atop the smartwatches and wireless audio charts on the main e-commerce portals Amazon and Flipkart.
Some of the most prominent Noise products include:
Noise gives a wide variety of products at every pocket and wallet. ColorFit Pro range and NoiseFit Halo smartwatches come loaded with features that help in fitness tracking, heart rate, and SpO2 measurement besides customizable watch faces; it indeed is one of those sleek all-inclusive health tracking smartwatches.
Such is the popularity of the Noise Buds line of audio devices for offering the best-in-class audio output, very long-lasting battery life, and flawless connectivity via Bluetooth. Quite recently one was able to find some pretty popular models from this brand in terms of budget-friendliness and performance: Noise Buds X and Noise Buds VS102.
Noise’s headband versions in the form of Tune Active and Tune Elite is one line with a neckband for supremely heard audio when the wearer is out in the open. With fast charging and water resistance, this would be great for fitness and travel.
Apart from the wearables, Noise has more accessories in the form of smart glasses, all the way to an action camera to expand on a play of a tech-ecosystem.
Noise differs from the other competing market in a few points:
Noise ensures the availability of feature-rich, high-end products in a price which is undeniably not premium but surely accessible to a larger mass. Innovations Continual evolution through introducing new product offerings based on prevailing technology trends like AI-assisted voice operations and advanced health tracking. Focuses much more on design-creating products as stylish and not being out of lifestyle.
Customer-Centric Approach: The company is highly interactive with its users to get feedback and improve the products, thus products are very close to the needs of consumers.
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